| Score key | PASS ≥ 9.5 (G7 threshold · publish-ready now) · REFINE 8.0 – 9.4 (designer hand-finish recoverable) |
| Direction | Hybrid A+B "Heirloom Friends" · 3 Studio-Ghibli-spirit characters · matte-cream FŌRIJ pouch discipline |
| SKUs | Vanilla Strawberry Bloom (MOCHI · hibiscus) · Cocoa Banana Calm (DAYA · lotus) · Pandan Gula Melaka Cluster (KOJI · pandan-frond) |
| Generator | GPT-Image-2 (all 11 V4 · NanoBanana Pro quota 429) · Lemon8 4:5 split via ffmpeg by orchestrator |
Section 01
Characters — Studio-Ghibli kodama-spirit watercolor
Standalone hero illustrations · each character peeks through its die-cut window in pouch lockups · TikTok-sticker IP foundation.
MOCHI · hibiscus-petal spirit
Pink-blush · curious · "what's this?"
God-audit 9.4 / 10
DAYA · lotus-bud spirit
Cocoa-brown · sleepy-warm · "5 more minutes"
God-audit 9.5 / 10 PASS
KOJI · pandan-frond spirit
Grass-green · grandmother-energy · "my grandma made this"
God-audit 9.4 / 10
Section 02
Pouches — heirloom-flora die-cut window pack mocks
Each character lives INSIDE the heirloom-flora die-cut window · trilingual hero (Chinese 1.0× · BM 0.8× · EN 0.6×) · 4-cert badge wall (neutral placeholders until Love Earth licenses) · matte-cream
#FAFAF7 base. Needs Tricia hand-finish: granola-cluster glyph SVG overlay + trilingual re-typeset + Cocoa kerning.
Vanilla Strawberry Bloom
MOCHI hibiscus window · side panel
#F2C84B · ALPHA SKU 8.67/10 cross-clusterGod-audit 8.6 / 10 REFINE
Cocoa Banana Calm
DAYA lotus window · side panel
#5C2D5E · kid-non-negotiable chocolate (Jenn lock)God-audit 8.2 / 10 REFINE
Pandan Gula Melaka Cluster
KOJI pandan-frond window · side panel
#1E6373 · cultural moat (B1 Halal 9.1 · B4 Cultural 9.4)God-audit 8.7 / 10 REFINE
Section 03
06:50 hero photo — the morning-rush moment
Kid's POV at marble counter · mother's hand pouring granola from MOCHI-window Vanilla pouch into Pyrex bowl · cold north-window 06:30–07:30 light · slight motion-blur intentional · matte-warm color grade.
06:50 hero · kid-as-visual-hero re-block
Print-ready Day-1 lead-creative · north-window natural · cream linen · Pyrex bowl · pouch mid-pour
God-audit 9.1 / 10
Section 04
Lemon8 carousel — top format per AD-CONVERSION-TESTING (7.2/10)
3 native 1080×1350 4:5 Lemon8-format slides · split from 16:9 master via ffmpeg (orchestrator hand-finish) · ship-ready for Lemon8 carousel upload.
Slide 1 · MOCHI + Vanilla Strawberry
1080×1350 · cream-linen still-life + heritage ingredients · alpha-flavour hero
God-audit 9.4 / 10 SHIP-READY
Slide 2 · DAYA + Cocoa Banana
1080×1350 · raw cocoa beans + freeze-dried banana · kid-chocolate anchor
God-audit 9.4 / 10 SHIP-READY
Slide 3 · KOJI + Pandan Gula Melaka
1080×1350 · fresh pandan + gula melaka micro-crystals · cultural-heritage moat
God-audit 9.4 / 10 SHIP-READY
Section 05
Lemon8 master (original 16:9)
Source composition · also useful as IG feed 1.91:1 with crop.
16:9 master · 3 characters + 3 SKUs side-by-side
1088×608 · IG-feed crop ready · web banner ready
Section 06
Day-1 ad reel keyframes — proven hook formulas
From AD-CONVERSION-TESTING v05-V2 Heritage winning ad copy (7.3/10 PASS) · fermentation-lineage enumeration ("Kicap. Tempeh. Tapai. Miso. Idli. Dosa.") · the only hook earning BOTH Aishah Malay-Muslim 7.0 AND Priya Indian-MY 8.5.
Ad 1 · Substrate-Swap (Coastal Crunch template)
Trilingual BM/EN/中文 · "Most kids cereals are loaded with sugar · We made the swap" + 4-cert wall + 30-day MBG
God-audit 9.0 / 10
Ad 2 · KKM-Dietitian Authority (Thread Performance template)
Real KKM-registered pediatric dietitian narrator · "What I would give my own child" · B1+B5 trust unlock
God-audit 9.5 / 10 SHIP-READY
Ad 3 · Mom-Founder Confession (Three Wishes template)
Cast pool: Samantha · Yivonne · Natasha · "Then I built what I wanted my own kid to eat" · 24h-shippable phone+window-light
God-audit 9.5 / 10 SHIP-READY